Website Design, Branding, Business Cards
Los Angeles, California
The fresh new website design we created for Yoga Upstairs studio in greater Los Angeles is all about alignment with owners Cara and Sri’s personalities, at the heart of “Agoura Hills’ Friendly Little Yoga Studio”—updating their branding to a more inviting, modern feel. First, we gave the logo a facelift from dark navy and burnt ochre to airy sky blue and bright, sunny orange for a welcoming first impression. We also updated the accent font to a narrow sans-serif, lending more contemporary flavor to the branding.
We utilized the light blue and bright orange color palette that we created for the logo throughout the new custom WordPress website design as well, and focused on the presence of clean white space in the page architecture to continue our fresh feel in Yoga Upstairs’ new online presence. For page headers and accent details, we selected a modern typewriter font face, and added a soft, floral background pattern for movement; its Indian-inspired design makes a nod to the Eastern roots of the practice of yoga. Custom buttons, social media icons, and a changing slideshow of studio photos work to create a welcoming website design that reflects the ambience of Yoga Upstairs: the “Friendly Little Yoga Studio.”