Pecan Street Brewing
Johnson City, Texas
Pecan Street Brewing was looking for a friendly, warm website design that mirrored their family brewing company and restaurant. The historic building was purchased in 2008 with the dream of giving the Johnson City icon new life, and as a place to meet and make friends in a casual atmosphere “just like they did in the old days.” Located in the center of town in the old Blanco County Supply building, the brewery was originally established in the early 1950s.
Hand-crafted brew and personal attention to customers are Pecan Street’s claims to fame, and they wanted a web design to reflect those qualities. Using their existing logo, we embellished the website with custom hand-drawn touches and playful details to match: a watercolor background image, hand-drawn banners and stars, and cozy wooden frames with chalkboard interiors to lend a handmade touch to the overall design. Programmed on the WordPress platform, this custom website design can be easily updated and managed by Pecan Street staff, a must for ever-changing draft offerings and restaurant menus. A custom Beers on Tap feed in the sidebar is featured throughout the site and is also fully editable, allowing staff to update content according to the brews available each day. The site’s music and events calendar includes Google mapping and publishes directly to the restaurant’s social media pages, and an integrated newsletter signup function appears on each page.