Website Design, Branding, Graphic Design
V.I.E. Very Important Events
This project included a new website design in addition to logo and identity design for Very Important Events of Seattle. Our branding package for this young, energetic event planning company makes a subtle play on the business’s acronym, V.I.E., and the French word “vie,” for life. Vintage French labels were our influence in choosing styling and fonts for this logo. Business cards and compliment cards were printed in eye-catching greens and blues on high gloss paper.
V.I.E.’s custom website design integrates the new branding with logo, font choices, and bright color scheme, as well as bold, lively photographs from both the company’s formal occasion and athletic outdoor events. Think also customized V.I.E.’s Twitter page and blog to match their powerful new branding. Final result: a fresh, contemporary, and colorful professional package, representative of the company’s vibrant owner Carna Lapping, from the big picture down to the littlest details.