Website Design, Graphic Design
Santa Fe, New Mexico
The website design of CFile realizes the noted scholar and gallerist Garth Clark’s newest project, an online nexus for the global ceramics community. The site offers weekly news from every sector of the ceramics world: design, architecture, art, studio pottery, technology, books, exhibitions, and more. It also includes a digital screening room offering video resources of ceramic work, artist interviews, and virtual museum visits. We are honored to provide this wonderful organization with our website design, programming, and graphic design services.
Custom-built on the WordPress CMS platform, the robust feature-rich website offers categorization and automated sorting as new material is posted live on the site; a dynamic homepage slider; rollover excerpts of each article in the results grids; integrated donation and subscription capabilities; and individual logins for CFile staff writers and editors to contribute content on an ongoing basis. Our design architecture focuses on a clean and simple grid throughout, with sidebars linking social media and a featured weekly newsfeed. Colors in the design palette are the cobalt blue and dove gray that are well known in the ceramics field, with an accent of contrasting lemon yellow. The palette choices come into play as well in our designs for CFile’s stationery and collateral materials: clean white space, narrow modern fonts, and a focus on the logo in a subtly heavier weight.