Website Design, Branding, Marketing
ANNEKE FAAS IYENGAR YOGA
ALBUQUERQUE, NEW MEXICO + SAN FRANCISCO, CALIFORNIA
Iyengar Yoga Instructor Anneke Faas’s branding, website design, and marketing materials embody an energizing and grounded practice, with brightened earth tones—greens, yellows, sky blue, and rust.
We wanted Anneke’s branding to feel mature and crisp, but still be attractive to a younger audience. We created a hand-drawn mandala image set behind a graphic monotone of Anneke in a yoga pose for her main icon. Designing a full branding package using complimentary shades of rust orange accents and chartreuse green backdrops, we incorporated this special mandala in yellow and turquoise to bring a mood of light-hearted elegance to each of the pieces. Oversized postcards and business cards were printed on heavy stock with full gloss.
We created and programmed Anneke’s website design with the same branding and color palette as her marketing materials. In both instances, the mandala’s gradient adds depth and a bit of texture to the pages, while the focus remains on presenting a simple, beautiful design. The image of Anneke in her pose creates immediate visual recognition of what this business is about, with a soft and subtle hand.
Such a fun project, and an equally fun (and sweet!) client to work with.