ALBUQUERQUE, NEW MEXICO
We have so enjoyed the graphic design opportunity to create a one-color, text-only piece exploring font options, organization, and simple embellishments to accomplish an elegant and inviting design. Anne Woods is an occupational therapist specializing in personalized, approachable movement-based treatment for chronic tension and pain. For her new business, Arise Therapeutics, Anne was looking for a welcoming, contemporary, dynamic brochure design to detail her offerings. Her goal was to print the brochure in black and white, relying on typefaces and graphic choices rather than photographs to accomplish the design; we have so enjoyed creating this one-color, text-only piece and making the most of this opportunity to explore font options, organization, and simple embellishments to accomplish an elegant and inviting design.
Looking at vintage apothecary labels for our inspiration, as well as local New Mexico plant life in the form of the iconic agave, we created a palette of elements which were used throughout the Arise brochure layout. It was printed as a two-sided tri-fold on soft white linen with a beautiful texture, as well as on ice gold paper with subtle metallic sheen.