3rd Annual Sculpture Objects and Functional Art Fair, SOFA WEST: SANTA FE 2011
+ THE INTUIT SHOW OF FOLK AND OUTSIDER ART
August 4-7, 2011
Opening Night Preview August 3
Santa Fe Community Convention Center

THINK Creative Consulting (as local Santa Fe PR agent and SOFA/The Art Fair Company PR coordinator) worked in conjunction with Barbara Smythe-Jones (as SOFA/The Art Fair Company writer) on these campaigns and public relations efforts.

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Excerpt from Wrap Report:

SANTA FE —The 3rd annual Western edition of the Sculpture Objects & Functional Art Fair; SOFA WEST: Santa Fe and its new Spotlight Presentation of The Intuit Show of Folk and Outsider Art enjoyed a successful run August 4 – 7 at the Santa Fe Convention Center. Mark Lyman, President of The Art Fair Company and Founder/Director of SOFA fairs in New York, Chicago, and Santa Fe, said, “It was a very upbeat fair despite the country’s political and economic turmoil. Dealers reported the right crowd and significant sales were achieved.” An estimated 10,000+ attended SOFA WEST through the weekend.

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Excerpt from Top Ten Best of the Best:

Ready, Partner? New Public Preview on Opening Night, Wednesday, August 3! For the third straight year, the Museum of New Mexico Foundation (MNMF) partners with SOFA WEST on an Opening Night FIRST LOOK preview for its major donors and business partners, sponsored by Reynolds Insurance. MNMF preview guests may enter at 5 pm, and SOFA WEST 2011 VIP cardholders at 6:30 pm. The new! Opening Night Public Preview begins at 7 pm. Tickets are $50 and will be available on sofaexpo.com or at the door beginning at 5 pm. Opening Night continues until 9 pm. Now everyone can be among the first to view and acquire top artwork at the fair!

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Excerpt from Spotlight Presentation of Intuit Show of Folk and Outsider Art:

SANTA FE, NM. Mark Lyman, Founder/Director of SOFA and President, The Art Fair Company announced an exciting addition to SOFA WEST: Santa Fe 2011. Lyman says, "After a successful inaugural partnership of SOFA and Chicago's respected Intuit: The Center for Intuitive and Outsider Art at SOFA CHICAGO 2010, we are delighted to work together to produce a 'spotlight presentation' of The Intuit Show of Folk and Outsider Art, which will run alongside SOFA WEST. The Intuit presentation will add leading dealers and galleries of self-taught art, outsider art, art brut, ethnographic art, non-traditional folk art and visionary art to the mix. The Art Fair Company has always been about bridging different segments of the market, and the Intuit presentation will complement and further broaden the range on offer. It promises to offer the Santa Fe community a body of artwork rich in personal history and vision as well as material and process." Galleries participating to date include Russell Bowman Art Advisory (Chicago); Galerie Bonheur (St. Louis, MO); Garde Rail Gallery (Austin, TX); Packer Schopf Gallery, (Chicago); The Ames Gallery (Berkeley, CA); Judy A Saslow Gallery (Chicago); and Yard Dog Art Gallery (Austin, TX).

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Excerpt from General Release:

SANTA FE, NM. Long heralded as the nation's premier fairs for outstanding contemporary art and design in New York and Chicago, SOFA's 3rd annual western edition returns to the Santa Fe Convention Center with new high summer dates. The much-anticipated International Sculpture Objects & Functional Art Fair, SOFA WEST: Santa Fe 2011 will move from its former July dates to run August 4 - 7 at the Santa Fe Convention Center. With 35 exhibitors confirmed to date, the show is up in dealer participation from last year's 28.

The fair opens the evening of Wednesday, August 3 with an invitation-only FIRST LOOK private preview for Museum of New Mexico Foundation supporters from 5-6:30 pm, and SOFA VIPs beginning at 6:30 pm. Mark Lyman, Founder/Director of SOFA and President of Chicago-based The Art Fair Company says, "We are delighted to partner with the prestigious Museum of New Mexico for the third straight year on Opening Night, and to offer its key supporters first viewing and opportunity to purchase at the fair." A new Opening Night Public Preview begins at 7 pm. Tickets are $50 and will be available on sofaexpo.com or at the door beginning at 5 pm. Opening Night continues until 9 pm.

Read more >>

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More press coverage for this fair >>

102.9 KBLU Santa Fe
KBAC 98.1 Radio Free Santa Fe
Art + Auction
Art Ltd.
Pasatiempo : Sculpture Objects of Desire
Pasatiempo : In the Realms of the Intuitive
Trend Magazine
THE Magazine
Eye Witness News KOB 4
The Reporter : SFR Picks
The Santa Fean Magazine
Santa Fe New Mexican Newspaper
Santa Fe New Mexican : Deja Vu in Miniature
Colorado Springs Gazette
Etsy Metal Blog
Palm Beach Post
Santa Fe Radio Cafe
Art Fix Daily : 3rd Annual SOFA
Art Fix Daily : Calendar
Art Fix Daily : Opening Night
Art Now
American Craft
Art and Antiques
Albuquerque Journal
Interior Design
New Mexico Magazine
Adobe Airstream
The Alibi
Art News Worldwide
Art Rabbit
ART AM
The Striped Pot
The GLASS Quarterly Hot Sheet
Phoenix Examiner
ArtistsOnline.info

 

PRESS COVERAGE
Client: The Art Fair Company
Place: Santa Fe, NM
Purpose: 3rd Annual Sculpture Objects and Functional Art Fair: SOFA WEST: Santa Fe 2011
Pre- and Post-Fair Public Relations Coordination and On-Site Event Press Liaison

Visit client website >

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