Professional Graphic Design | Custom Website Design | Marketing | Public Relations | Santa Fe, New Mexico + Los Angeles, California Portfolio by Kristin Carlson + Jackie McCormick

SOFA WEST 2010 + THE INTUIT SHOW OF FOLK AND OUTSIDER ART
2nd Annual Sculpture Objects and Functional Art Fair: SOFA WEST: Santa Fe 2010
July 8-11, 2010
Opening Night Preview July 7
Santa Fe Convention Center

THINK Creative Consulting (as local Santa Fe agent) worked in conjunction with Barbara Smythe-Jones (as SOFA/The Art Fair Company PR coordinator) on these campaigns and public relations efforts.

Excerpt from Wrap Up Report:

Dealers and galleries at the second annual SOFA WEST: Santa Fe 2010 held July 8-11 at the Santa Fe Convention Center reported steady sales, most to new clients from all over the United States. Overall fair attendance climbed to 12,000 from 10,000 persons last year. An estimated 1800 persons attended Opening Night on July 7, which was a special member preview for the prestigious Museum of New Mexico Foundation and SOFA VIPs.

Mark Lyman, President of The Art Fair Company and Founder/Director of SOFA fairs, which are also held annually in Chicago and New York, says, "Our second year in Santa Fe was right on track! Sales were definitely on the rise. And dealers across the board reported a more qualified audience—important local art collectors were seen at the fair as well as noted buyers from out-of- town, and more museum curators and directors."

Renowned specialist in contemporary Japanese art, Joan B. Mirviss, Ltd. of Manhattan, New York, new to SOFA WEST this year, says, "I'm thrilled at the level of aesthetic sophistication" of attendees, which she noted was on a par with collectors at New York's venerable Asian Art Fair. Mirviss continues, "Even those who had never seen this work before, knew what they were looking at and some audibly gasped." Mirviss reported steady sales—most to new clients—and that collector attendance at the fair "from both Coasts" was very strong. By 7:30 pm Opening Night she had decided she would return as an exhibitor next year.