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14th Annual Sculpture Objects and Functional Art Fair: SOFA NEW YORK 2011
April 14-17, 2011
Opening Night Preview April 13
Park Avenue Armory at 67th Street, New York City

THINK Creative Consulting (as SOFA/The Art Fair Company PR coordinator) worked in conjunction with Marilyn White Public Relations (as local New York agent), and Barbara Smythe-Jones (as SOFA/The Art Fair Company writer) on these campaigns and public relations efforts.

Excerpt from SOFA NEW YORK 2011 Wrap Release:

NEW YORK, April 25, 2011. The 14th annual Sculpture Objects & Functional Art Fair at the Park Avenue Armory enjoyed steady crowds and sales, from the well-attended vernissage on April 13 straight through its four-day run, which ended on Sunday, April 17. An estimated 2000 persons attended Opening Night throughout the course of the evening, and an after-preview benefit dinner in the Armory’s Tiffany Room for the Museum of Arts & Design (MAD) honoring Judy Cornfield was a sell-out. MAD also sponsored the new MAD Den Video Lounge designed by NY architect/designer David Ling, adding yet another media to the stimulating mix of art and design at the fair.

A healthy crowd of collectors, curators, architects, interior designers, art advisors and new enthusiasts took in SOFA NEW YORK, presented by 57 galleries from 12 countries, and produced by The Art Fair Company. President and founding director of SOFA fairs in New York, Chicago and Santa Fe, Mark Lyman said, “It was a good show. As in any art fair, there were extraordinary sales for some, more moderate ones for others, but most seemed pleased with the outcome. Weekend attendance was strong and dealers reported well-qualified collectors, designers and curators on the show floor, as well as younger buyers, many attending SOFA for the first time at the New Collectors/ Young Designers evening.”

Excerpt from General Press Release:

Internationally recognized for its outstanding cutting-edge contemporary decorative arts and design, the 14th annual International Sculpture Objects & Functional Art Fair: SOFA NEW YORK will open to the public on Thursday, April 14, and continue through Sunday, April 17, 2011, at the Park Avenue Armory, it was announced by Mark Lyman, Founder/Director of SOFA and President, The Art Fair Company.

SOFA NEW YORK 2011 Opening Night Preview, by invitation only, is on Wednesday, April 13, from 5:00-7:00 pm, with the vernissage open to the public from 7-9pm by ticket purchase. Opening Night attendees may also support New York's Museum of Arts and Design (MAD) by purchasing a ticket to attend a private dinner in the Armory's Tiffany Room, which starts at 6:00 pm.

"This year, SOFA NEW YORK welcomes a number of outstanding new international exhibitors," said Lyman. Making their debut are contemporary Asian specialists Ippodo Gallery (New York). Gallery S O (London), Sarah Myerscough Fine Art (London), and Litvak Gallery (Tel Aviv) round out the fifty-five dealer roster.

Top dealers returning to SOFA NEW YORK include: Heller Gallery, Joan B. Mirviss LTD, Scott Jacobson Gallery, and Dai Ichi Arts, all from New York; London gallerists Clare Beck at Adrian Sassoon, Joanna Bird, Katie Jones, and Contemporary Applied Arts; Donna Schneier Fine Arts (New York and Palm Beach), TAI Gallery (Santa Fe), Ferrin Gallery (Pittsfield, MA), Jane Sauer Gallery (Santa Fe), Schantz Galleries (Stockbridge, MA), and Ann Nathan Gallery (Chicago).

Art jewelry gallerists include Sienna Gallery (Lenox, MA), Ornamentum (Hudson, NY), Jewelers' Werk Galerie (Washington, DC), Charon Kransen Arts (New York), and Aaron Faber Gallery (New York).