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15th Annual Sculpture Objects and Functional Art Fair: SOFA NEW YORK 2012
April 19-23, 2012
Opening Night Preview April 19
Park Avenue Armory at 67th Street, New York City

THINK Creative Consulting (as SOFA /The Art Fair Company PR coordinator) worked in conjunction with Marilyn White Public Relations (as local New York agent), and Barbara Smythe-Jones (as SOFA/The Art Fair Company writer) on these campaigns and public relations efforts.

Excerpt from Jewelry Release:

NEW YORK. Opening April 20th and running through April 23rd, SOFA NEW YORK tops the list of not-to-be-missed shopping destinations for art jewelry enthusists - and this year's fair will not disappoint. Visitors will set overawed eyes on a bedazzling array of one-of-a-kind pieces conceived and crafted by a roster of internationally recognized artists, many of whose achievements grace collections in renowned museums all around the globe.

Here are some of 2012's art jewelry highlights at SOFA NEW YORK:

Celebrated for her ingenious skill in juxtaposing diverse and surprising materials, jewelry-maker Lola Brooks of the Sienna Gallery in Lenox Mass., communicates this aptitude through playful heart-shaped pastiches that delicately combine steel, gold, crystals, semi-precious and precious stones, erotic bows, vintage ivory flowers, and even Pepto-Bismol-pink rhinestones. Brooks also facets everyday stainless steel to resemble prized gems, and pairs inexpensive crystals with tiny diamonds "to see which comes out on top in capturing attention," says Brooks. Her notable creations can be found in the collections of New York's Museum of Arts and Design and the Metropolitan Museum of Art.

Excerpt from Asian Art Release:

NEW YORK. At this year's four-day Sculpture Objects & Functional Art Fair (SOFA NEW YORK), several top galleries will show outstanding art by contemporary artists whose work pays tribute to traditional Asian artistic expression. Time-honored techniques in ceramics, bamboo plaiting, and textiles lie at the foundation of cutting-edge art made by internationally recognized artists hailing from China, Japan, and Korea - all showing their work at SOFA for the first time.

Celebrating its 15th Anniversary, SOFA NEW YORK 2012 will open April 20 and run through April 23 at New York City's Park Avenue Armory, Park Avenue at 67th Street. Of the 50 international galleries that will present studio art and design for sale, the five below represent Asian artists whose contemporary artworks are grounded in centuries-old Eastern tradition.

Erskine, Hall & Coe of London represents a number of international ceramic artists, foremost among them, Shozo Michikawa. After first earning a degree in economics and working in a Tokyo office, Michikawa discovered an affinity for ceramics in a continuing-education evening class, prompting a move in the late '70s to Seto, a city boasting one of the six ancient furnaces of Japan. In the years since - at numerous exhibitions in Japan, France, the United States and the United Kingdom - Michikawa's exceptionally detailed ceramics have been esteemed for the way they are made: by subtration of form.

Excerpt from SOFA NYC 2012 General Release:

NEW YORK. With a new design scheme and an exciting roster of international dealers, The Sculpture Objects & Functional Art Fair SOFA NEW YORK) celebrates its 15th anniversary on Friday, April 20 through Monday, April 23, 2012 at the Park Avenue Armory, 67th Street and Park Avenue. The fair's invitation-only Opening Night VIP Preview is Thursday, April 19 from 5-7 pm, followed by a Public Preview from 7-9 pm by ticket purchase.

"We are delighted to celebrate SOFA NEW YORK's 15th anniversary in the art capital of the world," says Mark Lyman, President of The Art Fair Company and founder of SOFA. "SOFA dealers have always been at the forefront of promoting studio artists and designers when they were just starting to gain recognition." According to Lyman, SOFA was instrumental in bringing attention to luminaries such as Rudy Autio, Ruth Duckworth, Wendell Castle, Olga de Amaral, Dale Chihuly, Jun Kaneko, Betty Woodman, Stanislav Libensky, and Jaroslava Brychtova, Sam Maloof, William Morris, Beatrice Wood, Philip Moulthrop, George Nakashima, Ted Noten, Lenore Tawney, Albert Paley, Ed Rossbach, Lino Tagliapietra, Peter Voulkos, and Michael Zobel. "These artists are always breaking new ground and SOFA dealers continue to re-introduce them, and many up-and-coming artists, to a whole new audience," says Lyman, whose career as an art fair organizer spans 25 years.